Business Plan, Business Reality: Starting and Managing Your Own Business in Canada, 5th edition

  • James R Skinner

Business Plan, Business Reality: Starting and Managing Your Own Business in Canada, (Subscription)

ISBN-13:  9780135354094

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Overview

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

There is an obvious need for a concise, adaptable textbook–a book about planning, starting, and managing a small business or some form of self-employment. Business Plan, Business Reality: Starting and Managing Your Own Business in Canada is designed for post-secondary-level courses and workshops. It can also be used by anyone who wants a “do-it-yourself” plan for self-employment (actors, animal wranglers, bodyguards, bush pilots, choreographers, computer geeks, decorators, fashion designers, landscapers, private investigators, researchers, singers, sound mixers, video editors, writers . . . ) as well as those who will start more traditional small businesses (clothing stores, consulting firms, machine shops, paralegal offices, photography studios, publishing companies, restaurants . . . ). The list is endless.

Table of contents

1 The Business Model

2 Feasibility

3 Marketing

4 Operations

5 Finances

6 Business Plans        

7 Managing for Growth

8 Managing for Efficiency

9 Emerging Trends and Issues in Entrepreneurship

10 The Purchase Alternative

11 Franchising

 

Supplementary Chapter The Family Business Alternative

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Published by Pearson Canada (February 24th 2020) - Copyright © 2021