By developing a comprehensive topic coverage emphasizing the importance of business presentations, DiSanza's Business and Professional Communication gives readers a grounded framework with real business examples and fundamental skill-building.
Centered on the notion that business communication can influence the interpretation of issues and events, this text provides students with practical tips, contemporary applications, and a survey of the relevant theories.
Table of contents
1. The Role of Communication in Business and the Professions.
What Is Communication?
Goals of Communication.
Effective Communication Is Audience Centered.
Effective Communication is Strategic.
PART 1: DYADIC AND GROUP COMMUNICATION.
2. Listening and Feedback in Organizational Relationships.
3. Communicating in Organizational Groups and Teams.
The Leadership Role.
Membership Competencies in Groups and Teams.
Decision Making in Group and Team Meetings.
Conflict in Groups and Teams.
4. Interpersonal Politics and Power in Communication.
Interpersonal Power and Politics.
Building Interpersonal Networks: The Experience of Women and Minorities.
Sexual Harassment: A Gross Imbalance of Power.
5. Professional Interviews
The Employment Interview.
Performance Appraisal Interviews.
PART 2: CREATING A PROFESSIONAL PRESENTATION.
6. Considering Audience Feedback.
Analyze the Situation.
Analyze Listener Characteristics.
Techniques for Analyzing the Audience.
7. Preparing and Delivering Presentations.
Decide on the General Purpose.
Select a Topic.
Develop the Specific Purpose Statement.
Develop the Main Idea Statement.
Gather Supporting Material.
Research the Topic.
Apply the Information Learned from the Audience Analysis.
Structure the Main Ideas in the Body of the Speech.
Outline the Speech.
Develop the Introduction and Conclusion.
Rehearsal and Delivery Considerations.
8. Creating and Using Visual Aids.
Types of Visual Aids.
Presenting Visual Aids to the Audience.
PART 3: TYPES OF BUSINESS AND PROFESSIONAL PRESENTATIONS.
9. Technical Presentations.
Understanding the Audience for Technical Information.
General Guidelines for Communicating Technical Information.
Overcoming Obstacles to Shared Meaning.
Structuring the Technical Presentation.
10. Proposal Presentations.
Audience Analysis for Persuasive Proposals.
Developing Persuasive Arguments.
Outlining Your Points to Show Logical Relationships.
Developing Effective Credibility Appeals.
Developing Effective Emotional Appeals.
11. Sales Presentations.
The Significance of Sales Presentations in Business and the Professions.
Audience Analysis for Sales Presentations.
Content Considerations for Sales Presentations.
Delivering the Sales Presentation.
Structuring the Sales Presentation.
12. Risk Communication.
The Significance of Risk Communication in Business and Government.
The Scientific Process of Risk Analysis.
Audience Perceptions of Risk.
Credibility and the Process of Risk Communication.
Creating Risk Messages.
Best Practices in Risk Communication.
13. Crisis Communication.
The Significance of Crisis Communication in Businesses and the Professions.
The Components of Crisis Communication.
Forming a Crisis Management Team and Precrisis Planning.
Communication Responses to Organizational Crisis.
Effectively Employing Crisis Communication Strategies.
Structuring the Organizational Image Briefing.
All the material you need to teach your courses.Discover teaching material