Competing for Customers: Why Delivering Business Outcomes is Critical in the Customer First Revolution, 1st edition

Competing for Customers: Why Delivering Business Outcomes is Critical in the Customer First Revolution

ISBN-13:  9780134172200

Today’s clear, focused, usable roadmap for developing and executing a winning customer success strategy

• Beyond ‘customer advocacy’: integrating the customer’s perspective into every aspect of your strategy
• Practical and complete: focused on customer success and measurable outcomes, from lead to revenue to retention
• Offers exceptionally usable tools and templates based in real organizational practice
• Includes new cases and examples from world-class companies including Oracle, Cisco, FedEx, P&G, and Deutsche Bank