Cutlip and Center's Effective Public Relations, 11th edition

Published by Pearson (July 14, 2021) © 2022

  • Glen M. Broom San Diego State University
  • Bey-Ling Sha San Diego State University

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eTextbook on Pearson+

ISBN-13: 9780137520978 (2021 update)

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eTextbook + Study & Exam Prep on Pearson+

ISBN-13: 9780137520978 (2021 update)

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Purchasing Instructions

This form contains two groups of radio buttons, one for Exam Pack purchasing options, and one for standard purchasing options. Only one option can be chosen for purchase. Any option that is selected will deselect any previously selected purchase option.

eTextbook access on Pearson+

ISBN-13: 9780137520978 (2021 update)

Unlock extra study tools for other course help

eTextbook access + Study & Exam Prep monthly subscription on Pearson+

ISBN-13: 9780137520978 (2021 update)

In this eTextbook — More ways to learn

  • More support. Get AI help with personalized summaries, instant explanations, and quick translations.
  • More flexible. Start learning right away, on any device.
  • More interactive. Learn through audio, video, and practice.
  • More memorable. Study better with notes, highlights, and flashcards.
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Details

  • A print edition

This product is expected to ship within 3-6 business days for US and 5-10 business days for Canadian customers.

Title overview

For courses in Introductory Public Relations.

Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.

Table of contents

Brief Contents

PART I: CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS

  • Chapter 1: Introduction to Contemporary Public Relations
  • Chapter 2: Practitioners of Public Relations
  • Chapter 3: Organizational Settings
  • Chapter 4: Historical Origins and Evolution

PART II: FOUNDATIONS

  • Chapter 5: Professionalism and Ethics
  • Chapter 6: Legal Considerations
  • Chapter 7: Theory: Adjustment and Adaptation
  • Chapter 8: Theory: Communication and Public Opinion
  • Chapter 9: Internal Relations and Employee Communication
  • Chapter 10: External Media and Media Relations

PART III: MANAGEMENT PROCESS

  • Chapter 11: Step One: Defining Public Relations Problems
  • Chapter 12: Step Two: Planning and Programming
  • Chapter 13: Step Three: Taking Action and Communicating
  • Chapter 14: Step Four: Evaluating the Program

PART IV: THE PRACTICE

  • Chapter 15: Business and Industry
  • Chapter 16: Government and Politics
  • Chapter 17: Military Public Affairs
  • Chapter 18: Nonprofits and NGOs
  • Chapter 19: Health Care
  • Chapter 20: Education
  • Chapter 21: Associations and Unions

Author bios

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