Designing Systems for Internet Commerce, 2nd edition

  • G Winfield Treese
  • Lawrence C. Stewart

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Thanks to advances in Internet commerce, every enterprise—even the smallest home-based business—now has the power to create a global presence. Each day, more businesses are drawn to the promise of increased access to customers, combined with dramatic cost reductions. However, consumer expectations and demands seem to increase daily. The major challenge in building successful Internet commerce sites continues to be how to use Internet technology most effectively to deliver added value to customers.

Written by two of the leading authorities in the field of Internet commerce, Designing Systems for Internet Commerce, Second Edition, explores the core issues surrounding the construction of successful Internet commerce systems. It provides a solid foundation, focusing on best practices and approaches for Internet architecture and design. This significant new edition reflects lessons learned since the late 1990s, explaining how and why essential technologies and commerce issues have evolved and how those changes have resulted in a new era for commerce systems. Topics covered include:

  • Extensible markup language (XML)
  • The evolution of shopping carts and order management
  • Integration with enterprise applications
  • Development of reliable and scalable systems
  • Mobile and wireless systems and technologies
  • Designing Systems for Internet Commerce is your key to building a commerce site that will meet your business needs and satisfy demanding customers.

    With a focus on problem solving, the authors share their mastery with you as they explore the major challenges and obstacles related to Internet commerce architecture and strategy. This comprehensive coverage includes:

  • Core Internet business strategy
  • Retail and B2B systems
  • Information commerce business models with case studies
  • Functional architecture
  • Implementation strategies, such as outsourcing, custom development, packaged applications, project management, 7x24 operation, and multiorganization operation
  • The building blocks of Internet commerce, including media and application integration, sessions and cookies, object technology, and application servers
  • Proven strategies for system design
  • Creating and managing content
  • Essential considerations in cryptography and system security
  • Payment systems and transaction processing

  • 0201760355B08262002

    Table of contents


    1. Introduction.

    Why the Internet and Why Now?

    Strategic Issues.

    What Do We Mean by Internet Commerce?

    Business Issues in Internet Commerce.

    Technology Issues in Internet Commerce.

    Who Owns Internet Commerce in an Organization?

    Structure of the Book.

    Part One The Business of Internet Commerce

    2. The Commerce Value Chain.

    Introducing the Commerce Value Chain.

    Components of the Commerce Value Chain.

    Who Is the Customer?

    Marketing on the Internet.

    Doing Business Internationally.

    The Legal Environment.


    3. Internet Business Strategy.

    Commerce and Technology Revolutions.

    A Historical Analogy.

    The Internet Value Proposition.

    Four Strategies.

    New Competitive Threats.

    New Competitive Opportunities.

    Disintermediation and Reintermediation.


    4. Business Models-Some Case Studies.

    Introduction to Business Segments.

    Consumer Retail.

    Business-to-Business Models.

    Information Commerce.


    5. Conflicting Goals and Requirements.

    Goals of the Participants.

    The Role of Standards.

    Privacy Versus Merchandising.


    6. Functional Architecture.

    What Is Architecture?

    Core Architectural Ideas.



    Examples of System Architecture.


    7. Implementation Strategies.

    Organizing for Internet Commerce.

    Planning the Implementation.


    Custom Development.

    Packaged Applications.

    Working with System Integrators.

    The Roles of Internet Service Providers.

    Project Management.

    Staying Up-to-Date.

    The Role of Standards.

    24/7 Operation.

    Security Design.

    Multiorganization Operation.


    Part Two The Technology of Internet Commerce.

    8. The Internet and the World Wide Web.

    The Technology of the Internet.

    Development of the Internet.

    Design Principles of the Internet.

    Core Network Protocols.

    The World Wide Web.




    Consumer Devices and Network Computers.

    The Future of the Internet: Protocol Evolution.


    9. Building Blocks for Internet Commerce.

    Components in an Internet Commerce System.

    Content Transport.

    Media and Application Integration.

    Server Components.

    Programming Clients.

    Sessions and Cookies.

    Object Technology

    Application Servers.

    Commerce Client Technology.

    Delivering Digital Goods.


    10. System Design.

    The Problem of Design.

    A Philosophy of Design.

    An Architectural Approach.


    Design Principles Versus Technology Fads.


    11. XML and Web Services.

    What Is XML?

    Basic XML Standards and Technologies.

    XML for Data Exchange

    XML for Communications-Web Services.

    XML for Applications.


    12. Creating and Managing Content.

    What the Customers See.

    Basic Content.

    Tools for Creating Content.

    Managing Content.

    Multimedia Presentation.


    Integration with Other Media.


    13. Cryptography.

    Keeping Secrets.

    Types of Cryptography.

    How to Evaluate Cryptography.

    Operational Choices.

    One-Time Pads.

    Secret-Key (Symmetric) Cryptography.

    Public-Key (Asymmetric) Cryptography.



    Key Management.

    Certificates and Certificate Authorities.


    14. Security.

    Concerns About Security.

    Why We Worry About Security for Internet Commerce

    Thinking About Security.

    Security Design.

    Analyzing Risk.

    Basic Computer Security.

    Basic Internet Security.

    Client Security Issues.

    Server Security Issues.

    Achieving Application Security.


    Authentication on the Web.

    Web Sessions.


    15. Payment Systems.

    The Role of Payment.

    A Word About Money.

    Real-World Payment Systems.

    Smart Cards.

    Online Credit Card Payment.

    Electronic Cash.


    Peer-to-Peer Payment Systems.

    Payment in the Abstract.


    16. Shopping Carts and Order Management.


    Shopping Carts.

    Managing Shopping Carts.

    Purchase Order Information Flow.

    Shopping Cart Presentation.

    Abandoned Shopping Cart.


    17. Transaction Processing.

    Transactions and Internet Commerce.

    Overview of Transaction Processing.

    Transaction Processing in Internet Commerce.

    Client Software.

    Implementing Transaction Processing Systems.

    Keeping Business Records.



    18. Integration with Enterprise Applications.

    The Details Behind the Scenes.

    Enterprise Systems Architecture.

    Integration Pitfalls.


    Enterprise Resource Planning Systems.


    Logistics, Shipping, and Handling.

    Inventory Management.

    Example: SAP Integration.


    19. Reliable and Scalable Systems.


    Enterprise-Class Concepts.



    High-Availability Systems.

    Building Highly Available Systems.

    Replication and Scaling.

    Backup and Disaster Recovery.


    20. Mobile and Wireless Systems.

    Overview of Mobile and Wireless Technologies.

    A Range of Devices.

    Wireless LAN Technology.

    Security and the Wireless LAN.

    The Mobile User Experience.



    Part Three Systems for Internet Commerce.

    21. Putting It All Together.

    Building Complete Systems.

    Federated Commerce System.

    System Functionality.

    System Architecture.

    Transaction Engine.

    System Functionality.

    Case Study: Business-to-Business System.

    Case Study: Business-to-Consumer System.

    Case Study: Information Commerce.


    22. The Future of Internet Commerce.



    Staying Up-to-Date.

    Strategic Imperatives.

    Resources and Further Reading.

    Index. 0201760355T04282003

    Published by Addison-Wesley Professional (October 2nd 2002) - Copyright © 2003