Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, 2nd edition

The only complete, up-to-date hands-on tutorial and strategy guide to transforming digital marketing data into actionable, profitable knowledge!

• Two world-class experts help you close the gap between gathering digital data and driving value from it
• Master new techniques for analyzing, integrating, and leveraging multiple digital data sources -- including both structured and unstructured consumer data
• Create a forward-looking market intelligence function that benefits the entire business
• Use data to build a case for expanding digital activities in digital-averse organizations