DK Communication, 1st edition

  • Lisa A. Ford-Brown
  • DK Dorling Kindersley

DK Communication (Subscription)

ISBN-13:  9780205940530

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  • eText

    A digital version of the text you can personalize and read online or offline.


For courses in Introduction to Communication

Bring communication concepts to life through visuals that allow students to better make connections at a glance
DK Communication brings communication concepts and theory to life through visual examples and graphics that allow students to better make connections at a glance. Author Lisa Ford-Brown combines straightforward descriptions, student-friendly examples, and practical information with the foundational content that students need — all presented within a compelling Dorling Kindersley design that facilitates an intuitive learning experience. Making the study of communication as dynamic, interactive, and engaging as communication itself, DK Communication equips students with the tools and confidence to be effective communicators in the classroom and beyond.

Also available with MyCommunicationLab®
MyCommunicationLab for the Introduction to Communication course extends learning online to engage students and improve results. Media resources with assignments bring concepts to life, and offer students opportunities to practice applying what they’ve learned. Please note: this version of MyCommunicationLab does not include an eText.
DK Communication is also available via REVEL™, an interactive learning environment that enables students to read, practice, and study in one continuous experience.

Note: You are purchasing a standalone product; MyLab™ & Mastering™ does not come packaged with this content. Students, if interested in purchasing this title with MyLab & Mastering, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

If you would like to purchase both the physical text and MyLab & Mastering, search for:
0134319958 / 9780134319957  DK Communication plus MyCommunicationLab® for Introduction to Communication – Access Card Package, 1/e
Package consists of:

  • 0205956572 / 9780205956579  DK Communication, 1/e
  • 0133882942 / 9780133882940  MyCommunicationLab for Introduction to Communication Access Card

Table of contents

I. Brief TOC

1. Defining Human Communication
2. Understanding Self and Others

3. Verbal Communication
4. Nonverbal Communication
5. Listening

6. Interpersonal Relationships
7. Conflict
8. Group Communication and Leadership
9. Groups at Work
10. Developing a Speech Topic
11. Creating a Speech
12. Presenting a Speech
13. Informative Speaking
14. Persuasive Speaking

II. Detailed TOC


1. Defining Human Communication
1.1 Why we communicate
1.2 Human communication
1.3 How we visualize the communication process
1.4 Types of communication
1.5 Being a successful communicator
1.6 Being an ethical communicator
1.7 Valuing diversity
Chapter 1 Review

2. Understanding Self and Others
2.1 Perception
2.2 The process of perception
2.3 Factors that influence perception
2.4 Who you are
2.5 How you create a perception of self
2.6 How you manage the “self” you present to others
2.7 Some barriers to perceiving others effectively
2.8 Developing better perception skills
Chapter 2 Review


3. Verbal Communication
3.1 The characteristics of language
3.2 How language is powerful
3.3 Some cultural variations in verbal communication styles
3.4 How gender influences verbal communication styles
3.5 Using language effectively
Chapter 3 Review

4. Nonverbal Communication
4.1 Traits of nonverbal communication
4.2 Functions of nonverbal communication
4.3 Channels for conveying nonverbal messages
4.4 Some cultural variations in nonverbal communication
4.5 How gender influences nonverbal messages
4.6 Improving your nonverbal communication
Chapter 4 Review

5. Listening
5.1 Listening
5.2 Why listening is important
5.3 Types of listening
5.4 What prevents effective listening
5.5 How you can listen effectively
Chapter 5 Review


Interpersonal Communication

6. Interpersonal Relationships
6.1 Interpersonal relationships
6.2 What encourages interpersonal relationships
6.3 How relationships develop
6.4 How self-disclosure influences relationship development
6.5 How culture shapes relationships
6.6 How gender impacts relationships
6.7 Improving your relationships
Chapter 6 Review

7. Conflict
7.1 Interpersonal conflict
7.2 Common conflict types
7.3 Some negative conflict behaviors
7.4 How you can manage conflict
7.5 How culture can influence conflict
7.6 How gender can influence conflict
7.7 Improving your conflict negotiation skills
Chapter 7 Review

Small Group Communication

8. Group Communication and Leadership
8.1 What makes a small group
8.2 How groups develop
8.3 How group members interact
8.4 Roles you can play in a small group
8.5 How culture can influence small groups
8.6 How gender can influence small groups
8.7 Improving your small group skills
Chapter 8 Review

9. Groups at Work
9.1 The DECIDE model for decision making and problem solving
9.2 How groups generate ideas, alternatives, or solutions
9.3 How groups ultimately select decisions or solutions
9.4 How culture and gender can influence decision making and problem solving
9.5 Effectively communicating in meetings
Chapter 9 Review

Public Communication

10. Developing a Speech Topic
10.1 Being a successful public speaker
10.2 The creative process for public speaking
10.3 What you need to know about your audience
10.4 What you need to know about the speaking situation
10.5 Analyzing the audience and situation
10.6 Creating a central idea
Chapter 10 Review

11. Creating a Speech
11.1 Locating support materials
11.2 Types of support materials
11.3 What you should consider when choosing support materials
11.4 Characteristics of an effective outline
11.5 Organizational strategies
11.6 How to begin and end a speech
11.7 Types of outlines
Chapter 11 Review

12. Presenting a Speech
12.1 Using language effectively in a speech
12.2 Methods of delivery
12.3 Preparing for an extemporaneous speech
12.4 Preparing for a mediated presentation
12.5 Types of presentation aids
12.6 Using a presentation aid successfully
Chapter 12 Review

13. Informative Speaking
13.1 Informative speaking
13.2 The creative process for informative speaking
13.3 Developing and researching an informative topic
13.4 Outlining and organizing an informative speech
13.5 Presenting or evaluating an informative speech
Chapter 13 Review

14. Persuasive Speaking
14.1 Persuasive speaking
14.2 The creative process for persuasive speaking  
14.3 Appeals you can use to persuade
14.4 Parts of an argument
14.5 Types of arguments
14.6 Developing and researching a persuasive topic
14.7 Outlining and organizing a persuasive speech
14.8 Presenting or evaluating a persuasive speech
Chapter 14 Review

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Published by Pearson (May 9th 2016) - Copyright © 2017