The staff of PC Magazine has developed special talents and created a special focus on e-business. They produce practical and comprehensive explanations of the entire e-business process, from e-purchasing through production management and on to customer relationship management. They have developed expertly designed infographics, detailed information, and comprehensive explanations along with practical insight and hints. Readers will learn the challenges and problems met by e-business, an e-business vocabulary, the practical fundamentals of e-business systems, the major players, and many tips on deployment. e-Business Essentials is for business managers, entrepreneurs, and professionals looking to implement and expand e-commerce in their business. Its also for start-up companies and small business owners.
Table of contents
I. WHY? AND WHAT? WHAT WILL E-BUSINESS DO FOR ME? WHAT PROBLEMS DOES IT SOLVE AND WHAT BENEFITS DOES IT PROVIDE?
II. B2B: BUSINESS TO BUSINESS—E-MARKETPLACE, NET MARKET MAKERS, B2B EXCHANGES, VERTICAL PORTALS,
III. BUSINESS TO EMPLOYEES—CORPORATE PORTALS: TALKING TO YOUR EMPLOYEES AND BUSINESS PARTNERS.
IV. B2C: BUSINESS TO CUSTOMER-CUSTOMER RELATIONSHIP MANAGEMENT (CRM).
V. THE INFRASTRUCTURE FOR E-BUSINESS.
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