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E-Commerce 2016: Business, Technology, Society, 12th edition

  • Kenneth C. Laudon
  • Carol Guercio Traver
E-Commerce 2016: Business, Technology, and Society (Subscription)

ISBN-13: 9780134026213

Includes: eText

12th edition

Published byPearson (January 6th 2016) - Copyright © 2017

Instant access
$54.99
Instant access
$54.99

What's included

  • eText

    A digital version of the text you can personalize and read online or offline.

Overview

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

For undergraduate and graduate courses in business.

Understanding The Vast And Expanding Field of E-Commerce

Laudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios.

 

In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible as you prepare for your future in business.

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