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Overview

Understanding The Vast And Expanding Field of E-commerce

 

Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios.

 

In the Thirteenth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

Table of contents

PART 1   Introduction to E-Commerce

1      THE REVOLUTION IS JUST BEGINNING                                                                                               

2      E-COMMERCE BUSINESS MODELS AND CONCEPTS                                                                             

PART 2   Technology Infrastructure for E-commerce

3      E-COMMERCE INFRASTRUCTURE: THE INTERNET, WEB, AND MOBILE PLATFORM                                 

4      BUILDING AN E-COMMERCE PRESENCE: WEBSITES, MOBILE SITES, AND APPS                                   

5      E-COMMERCE SECURITY AND PAYMENT SYSTEMS                                                                             

PART 3   Business Concepts and Social Issues

6      E-COMMERCE MARKETING AND ADVERTISING CONCEPTS                                                                 

7      SOCIAL, MOBILE, AND LOCAL MARKETING                                                                                        

8      ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE                                                              

PART 4   E-commerce in Action

9      ONLINE RETAIL AND SERVICES                                                                                                       

10    ONLINE CONTENT AND MEDIA                                                                                                         

11    SOCIAL NETWORKS, AUCTIONS, AND PORTALS                                                                                 

12    B2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE

                                                                                

                            

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