E-Commerce 2017, 13th edition
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Understanding The Vast And Expanding Field of E-commerce
Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios.
In the Thirteenth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.
Table of contents
PART 1 Introduction to E-Commerce
1 THE REVOLUTION IS JUST BEGINNING
2 E-COMMERCE BUSINESS MODELS AND CONCEPTS
PART 2 Technology Infrastructure for E-commerce
3 E-COMMERCE INFRASTRUCTURE: THE INTERNET, WEB, AND MOBILE PLATFORM
4 BUILDING AN E-COMMERCE PRESENCE: WEBSITES, MOBILE SITES, AND APPS
5 E-COMMERCE SECURITY AND PAYMENT SYSTEMS
PART 3 Business Concepts and Social Issues
6 E-COMMERCE MARKETING AND ADVERTISING CONCEPTS
7 SOCIAL, MOBILE, AND LOCAL MARKETING
8 ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE
PART 4 E-commerce in Action
9 ONLINE RETAIL AND SERVICES
10 ONLINE CONTENT AND MEDIA
11 SOCIAL NETWORKS, AUCTIONS, AND PORTALS
12 B2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE
Published by Pearson (January 13th 2017) - Copyright © 2018