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eBusiness: A Canadian Perspective for a Networked World, 4th edition

  • J Efrim Boritz
  • Gerald Trites
eBusiness: A Canadian Perspective for a Networked World, (1-download)

ISBN-13:  9780132852623

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Overview

The fast-paced world of ebusiness can quickly make conventional educational resources and techniques out of date. This text explores the relationship between information and communication technology and the world of business, which has become an increasingly important and intertwined relationship. This text keeps pace with these changes by providing the "classic" lessons and principles of ebusiness practice.

 

eBusiness: A Canadian Perspective for a Networked World profiles successful Canadian businesses such as Research in Motion and Descartes Systems Group. It cites the shift of the Canadian banking system online and it highlights the experience of the Canadian business person better than any US published competitors.


The Companion Website is not included with the purchase of this product.

Important Notice: The digital edition of this book is missing some of the images found in the physical edition.

Table of contents

PART I         Ebusiness Models and Strategies

Chapter 1         Introduction to Ebusiness

Chapter 2         Internet Business Models and Strategies

Case Study      Google - Searching the World

 

PART II        Ebusiness Architecture

Chapter 3         Evolution and Applications of the Internet

Chapter 4         Enterprise-Wide and Inter-Enterprise Systems

Chapter 5         Security and Controls

Chapter 6         Billing and Payment Systems

Case Study      eBay - The World's Auction Place

 

PART III       Ebusiness Applications

Chapter 7         Supply-Chain Management

Chapter 8         Eprocurement, Trading Exchanges, and Auctions

Chapter 9         Customer Relationship Management

Chapter 10       Business Intelligence

Case Study      Ntuitive

 

PART IV       Conducting Ebusiness

Chapter 11       Emarketing and Advertising

Chapter 12       Metrics for Performance Measurement in Ecommerce

Chapter 13       Privacy, Legal, and Taxation Issues in Ecommerce

Chapter 14       Ecommerce and Small Business

Case Study      BlackBerry

 

APPENDIX OF CASES       

1. cars4u
2. Monster
3. Mountain Equipment Co-op
4. TD Canada Trust
5. ValueClick

 

GLOSSARY  

INDEX          

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Published by Pearson Canada (January 3rd 2012) - Copyright © 2013