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eBusiness: A Canadian Perspective for a Networked World, 4th edition

  • Gerald Trites
  • J Efrim Boritz

Published by Pearson Canada (January 3rd 2012) - Copyright © 2013

4th edition

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Overview

Canadian, current, and full of great cases and real-world examples, eBusiness: A Canadian Perspective for a Networked World, Fourth Edition, shows how ebusinessis shaping the world of commerce today. This text explores the relationship between information & communication technology and the world of business, which has become an increasingly important and intertwined relationship.

 

eBusiness: A Canadian Perspective for a Networked World profiles successful Canadian businesses such as Telepay Inc. and Descartes Systems Group. It cites the shift of the Canadian banking system online and it highlights the experience of the Canadian business person.

 

eBusiness: A Canadian Perspective for a Networked World is the only textbook that addresses ebusiness in a Canadian context.

Table of contents

PART I         Ebusiness Models and Strategies

Chapter 1         Introduction to Ebusiness

Chapter 2         Internet Business Models and Strategies

Case Study      Google - Searching the World

 

PART II        Ebusiness Architecture

Chapter 3         Evolution and Applications of the Internet

Chapter 4         Enterprise-Wide and Inter-Enterprise Systems

Chapter 5         Security and Controls

Chapter 6         Billing and Payment Systems

Case Study      eBay - The World's Auction Place

 

PART III       Ebusiness Applications

Chapter 7         Supply-Chain Management

Chapter 8         Eprocurement, Trading Exchanges, and Auctions

Chapter 9         Customer Relationship Management

Chapter 10       Business Intelligence

Case Study      Ntuitive

 

PART IV       Conducting Ebusiness

Chapter 11       Emarketing and Advertising

Chapter 12       Metrics for Performance Measurement in Ecommerce

Chapter 13       Privacy, Legal, and Taxation Issues in Ecommerce

Chapter 14       Ecommerce and Small Business

Case Study      BlackBerry

 

APPENDIX OF CASES       

1. cars4u
2. Monster
3. Mountain Equipment Co-op
4. TD Canada Trust
5. ValueClick

 

GLOSSARY  

INDEX          

 

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