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Economics for Managers, 3rd edition

  • Paul G. Farnham

Published by Pearson (June 12th 2013) - Copyright © 2014

3rd edition

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Economics for Managers (2-downloads)

ISBN-13: 9780132994316

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Overview

Table of contents

PART 1. MICROECONOMIC ANALYSIS 
1. Managers and Economics  
2. Demand, Supply, and Equilibrium Prices  
3. Demand Elasticities  
4. Techniques for Understanding Consumer Demand and Behavior  
5. Production and Cost Analysis in the Short Run  
6. Production and Cost Analysis in the Long Run  
7. Market Structure: Perfect Competition  
8. Market Structure: Monopoly and Monopolistic Competition  
9. Market Structure: Oligopoly  
10. Pricing Strategies for the Firm  

PART 2. MACROECONOMIC ANALYSIS  
11. Measuring Macroeconomic Activity  
12. Spending by Individuals, Firms, and Governments on Real Goods and Services 13. The Role of Money in the Macro Economy  
14. The Aggregate Model of the Macro Economy  
15. International and Balance of Payments Issues in the Macro Economy  

PART 3. INTEGRATION OF THE FRAMEWORKS  
16. Combining Micro and Macro Analysis for Managerial Decision Making  

SOLUTIONS TO EVEN-NUMBERED PROBLEMS 
GLOSSARY 
INDEX

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