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Elements of Persuasion, The, 1st edition

  • William A. Covino

Published by Pearson (July 9th 1997) - Copyright © 1998

1st edition

Elements of Persuasion, The

ISBN-13: 9780205196616

Includes: Paperback
Free delivery
$47.99 $59.99

What's included

  • Paperback

    You'll get a bound printed text.


In order to effectively persuade an audience, you must first understand the power of rhetoric and persuasion. This book provides a concise introduction to major theories of persuasion, analyses of political, cultural, and literary events that represent the significance and scope of persuasion.KEY TOPICS: Elements of Persuasion offers an analytical discussion of a representative range of persuasion events: the 1925 Scopes trial, Spike LeeÕs Do The Right Thing, the 1996 State of the Union address, and more. With these, readers will examine the ways in which persuasion is affected by belief, desire, class, gender, and race. MARKET: For anyone who wants a general understanding of the art of persuasion, specifically fledgling lawyers, politicians, psychologists, and educators.

Table of contents

All chapters include “Chapter Summary,” “Questions to Ask Yourself About This Chapter,” “Writing Exercise,” and “Persuasive Strategies for Student Writers.”

1.Grammars of Persuasion.

Aristotle's Rhetoric.

Saying Makes It So? Speech Acts and Persuasion.

Kenneth Burke's Dramatism.

Preview of the Following Chapters.

2.Persuasion in the Courtroom: The 1925 Scopes Trial.

A “Duel to the Death”: Background and Significance of the Scopes Trial.

Aristotelian Persuasion in Court.

Speech Acts: Intentions and Interpretations.

The Dramatistic Bible.

3.Neighborhood Persuasions: Jane Austen and Spike Lee

Jane Austen's Persuasion.

Spike Lee's Do the Right Thing.

4.Selling in the Superbowl.

To Please: The Pathos of the Halftime Show.

To Move: Commercials and Kairos.

To Teach: The Ethos of Graphic Information.

5.Persuasion in the Political Scene: The State of the Union Address.

Text of the 1996 State of the Union Address.

Review of the Address.



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