Jochen Wirtz

Christopher H Lovelock

Patricia Chew

A digital version of the text you can personalize and read online or offline.

eTextbook

Essentials of Services Marketing

This product is a bound, printed text book.

Print

Paperback

For School

For College & University

For Work

Explore Pearson

College

Uni Students

Uni Educators

Uni Store

BTEC qualifications & short courses

Higher Nationals & Higher Technical qualifications

Apprenticeships

T Levels

Functional Skills

GCSEs

A Levels

Educator Resources & Training

For Educators

Learners - 16-18 years

Learners - 19+ years

All Learner Resources

For Learners & Parents

HE Contact for Students​

HE Contact for Educators​

HE Contact for Businesses​

HE Training for Digital Platforms​

FE Support for Colleges

Get Support

Events

BTEC Educator Blog

VQ Bulletin Blog

Learn & Connect

Browse and buy

Study Tools & Apps

Pearson eTextbook

Free Wellbeing Resource

Careers

Shop for University

Mastering

MyLab

Revel

Redeem an Access Code

HE Contact for Students

Help for University Students

Insights and Events

Student Research Community

Sign Up For Offers

Business Book Club

Blog

Webinars

All Educator Resources

Pearson eTextbooks

Find Teaching Resources

Digital Learning Platforms

Print & eTextbooks

Online Learning Units

Student Skills Analysis Tool

Simulations

MyVirtuals

Beyond Labz

Featured products

Business disciplines

STEM disciplines

Law (UK)

Psychology

Explore Discipline Resources

Help for University Educators​

Support for Bookstores & Businesses​

Digital Platforms​ Training & Support

Find my Rep

 Higher Education Blog

News & Policy

Arts

Business & Economics 

Careers & Trades

Communication

Computer Science & IT

Engineering

English

Health

Helping Professions

Humanities

Languages

Mathematics

Nursing

Personal & Professional Development

Science

Social Sciences

Statistics

Teacher Education

Higher Education Subject Catalogue

Help for HE Students

Help for HE Educators

HE Help for Businesses

Help for FE Colleges

Support

Teach

Products & Services

Learn

Educators

Parents & Learners

Professional Development

 Pearson TQ - Custom Training

Workforce Skills Solutions

Learners

Learn & Connect 

For Learning Providers

For Employers

For Employees

Qualifications Support​

Resources Support​

Contact Us​

All School Support

All Work Support

Schools Support

College & University Support

Work Support

Global Rights Licensing

Global Permissions

essentials-of-services-marketing

Essentials of Services Marketing, 4th edition

VitalSource eTextbook

Paperback