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  5. eText 2.0 -- Access Card -- for Business Plan, Business Reality: Starting and Managing Your Own Business in Canada

eText 2.0 -- Access Card -- for Business Plan, Business Reality: Starting and Managing Your Own Business in Canada, 5th edition

  • James R. Skinner
  • Terri Champion

Published by Pearson Canada (January 2nd 2020) - Copyright © 2021

5th edition

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Overview

There is an obvious need for a concise, adaptable textbook–a book about planning, starting, and managing a small business or some form of self-employment. Business Plan, Business Reality: Starting and Managing Your Own Business in Canada is designed for post-secondary-level courses and workshops. It can also be used by anyone who wants a “do-it-yourself” plan for self-employment (actors, animal wranglers, bodyguards, bush pilots, choreographers, computer geeks, decorators, fashion designers, landscapers, private investigators, researchers, singers, sound mixers, video editors, writers . . . ) as well as those who will start more traditional small businesses (clothing stores, consulting firms, machine shops, paralegal offices, photography studios, publishing companies, restaurants . . . ). The list is endless.

Table of contents

1 The Business Model

2 Feasibility

3 Marketing

4 Operations

5 Finances

6 Business Plans        

7 Managing for Growth

8 Managing for Efficiency

9 Emerging Trends and Issues in Entrepreneurship

10 The Purchase Alternative

11 Franchising

 

Supplementary Chapter The Family Business Alternative

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