Excellence in Business Communication, 12th edition

  • John Thill
  • Courtland L Bovee

Overview

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For undergraduate courses in business communication.

This package includes MyBCommLab®.

 

Develops Professional Communication Skills

Following in the wake of the digital revolution and the advent of social media, business communication has been hit by yet another revolutionary change: the rise of mobile communication. In this Twelfth Edition of Boveé and Thill’s Excellence in Business Communication, the most significant and recent technology-related changes affecting the business world are thoroughly discussed. Not to be forgotten, the text continues to emphasize fundamental skills and principles, including the importance of writing, listening, presenting, and other components of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence in Business Communication is the premier text for honing and developing essential communication skills.

 

Personalize Learning with MyBCommLab

MyBCommLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

 

0134472438 / 9780134472430 Excellence in Business Communication Plus MyBCommLab with Pearson eText -- Access Card Package

 

Package consists of:

  • 0134319052 / 9780134319056 Excellence in Business Communication
  • 0134390113 / 9780134390116 MyBCommLab with Pearson eText -- Access Card -- for Excellence in Business Communication

 

Table of contents

Prologue: Building a Career with Your Communication Skills

 

1. Professional Communication in a Digital, Social, Mobile World

2. Collaboration, Interpersonal Communication, and Business Etiquette

3. Communication Challenges in a Diverse, Global Marketplace

4. Planning Business Messages

5. Writing Business Messages

6. Completing Business Messages

7. Crafting Messages for Digital Channels

8. Writing Routine and Positive Messages

9. Writing Negative Messages

10. Writing Persuasive Messages

11. Planning Reports and Proposals

12. Writing Reports and Proposals

13. Completing Reports and Proposals

14. Designing and Delivering Business Presentations

15. Building Careers and Writing Résumés

16. Applying and Interviewing for Employment

Published by Pearson (July 22nd 2019) - Copyright © 2017