Excellence in Business Communication, 13th edition

  • John Thill
  • Courtland L Bovee

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Overview

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For undergraduate courses in business communication.

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Develop business students’ professional communication skills

Following in the wake of the digital revolution and the advent of social media, business communication has been hit by yet another revolutionary change: the rise of intelligent communication technology. In this 13th Edition of Boveé and Thill’s Excellence in Business Communication, the most significant and recent technology-related changes affecting the business world are thoroughly discussed. Not to be forgotten, the text continues to emphasize the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence in Business Communication is the premier text for honing and developing business students’ essential communication skills.

 

Personalize learning with MyLab Business Communication

By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Table of contents

PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION

1. Professional Communication in a Digital, Social, Mobile World

2. Interpersonal Communication Skills

3. Collaboration and Business Etiquette

4. Communication Challenges in a Diverse, Global Marketplace

 

PART 2: APPLYING THE THREE-STEP WRITING PROCESS

5. Planning Business Messages

6. Writing Business Messages

7. Completing Business Messages

 

PART 3: CRAFTING BRIEF BUSINESS MESSAGES

8. Crafting Messages for Digital Channels

9. Writing Routine and Positive Messages

10. Writing Negative Messages

11. Writing Persuasive Messages

 

PART 4: PREPARING REPORTS AND PRESENTATIONS

12. Planning Reports and Proposals

13. Writing and Completing Reports and Proposals

14. Developing and Delivering Business Presentations

 

PART 5: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS

15. Building Careers and Writing Résumés

16. Applying and Interviewing for Employment

Published by Pearson (April 2nd 2019) - Copyright © 2020