F&B Module 35: Restaurant Marketing: Twitter for Business, 1st edition

  • Peter Szende
  • Nicole Ames
  • Karen L. Detjen


Hospitality Management Learning Modules is a series of concise and self-contained modules written by experts in the hospitality industry. They are designed with both students and instructors in mind.  These modules can be used as stand-alone documents or combined to form a custom instructional packet tailored to fit the unique needs of the instructor and course curriculum.  Due to the consistent and streamlined format, most modules can be covered in one or two 90-minute class periods.


About this module:


Enabled by the rapid pace of technology, social media has, within the span of a few short years, revolutionized the way people communicate. It happens in “real time”—all the time—connecting people close together and far apart. On the Web, people talk candidly about topics large and small. They openly disclose what they love and what they hate, spreading opinions and ideas. They make recommendations and voice complaints. It might seem lighthearted, but smart restaurant owners and managers understand that this virtual forum is ripe with information and insights. Twitter is the focus of this module because, despite misconceptions, it is a valuable tool for marketers and managers. As an open network that showcases personalities and brands, it makes an excellent touch-point for marketing communications. It is also a great listening tool, and using insights learned from customers and critics, restaurants can provide a more compelling offering to potential customers and regulars alike.


This module is part of the "Food and Beverage Management" curriculum, which is built around nine clusters:

  • Introduction
  • Special Segments and Operations
  • Responsible Food Service
  • Marketing and Entrepreneurship
  • Menu Planning
  • Facility Planning
  • Service Procedures
  • Process and Revenue Management
  • F&B Control Procedures


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Published by Pearson (December 16th 2013) - Copyright © 2013