Financial Times Guide to Finance for Non-Financial Managers, The
It is essential for managers to understand financial information such as departmental budgets, forecasts, strategy plans and targets, this book will show readers how to transform seemingly complex financial information and statistics into data that makes sense.
Readers will learn the language of finance, helping them identify the warning signals and understand key performance indications and ratios. They will learn how to make better financial decisions, identify ways to increase profits and increase their confidence in approaching capital projects and making sound business decisions.
The FT Guide to Finance for Non-Financial Managers will help readers:
Market: The Business Finance market was worth over £2.6 million in 2010. Pearson is the third largest publisher in this market, with 12.5% market share.
Benchmark: FT Guide to Using and Interpreting Company Accounts (9780273723967), Published December 2009, 1,537 copies sold, (TCM Nielsen Bookscan).
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A bound printed text.