Firms of Endearment: How World-Class Companies Profit from Passion and Purpose, 2nd edition

Firms of Endearment: How World-Class Companies Profit from Passion and Purpose

ISBN-13:  9780133382594

How companies that earn "share of heart" and not just share of wallet are reinventing the rules of capitalism. 

• Witness world-class companies who are reinventing the rules of capitalism
• Discover how being socially responsible can lead to big profits
• Learn from powerful examples to deliver the emotional, experiential, and social value stakeholders demand