text.skipToContent text.skipToNavigation
  1. Home
  2. Business & Economics
  3. Management
  4. International Business
  5. Framework of International Business, A

Framework of International Business, A, 1st edition

  • S Tamer Cavusgil
  • Gary Knight
  • John Riesenberger

Published by Pearson (December 27th 2011) - Copyright © 2013

1st edition

Chosen format
View all
Framework of International Business, A

ISBN-13: 9780132122825

Includes: Paperback
Free delivery
$138.66 $173.32

What's included

  • Paperback

    You'll get a bound printed text.

Overview

 The Cavusgil/Knight/Riesenberger author team’s new textbook A Framework of International Business concentrates on new realities in international business, emerging markets, and small and medium-sized enterprises.

 

KEY TOPICS: Introduction: What Is International Business?; Theories of International Trade and Investment; Organizational Participants that Make International Business; Culture and Ethics in International Business; Political and Legal Systems in International Business; The International Monetary Environment and Financial Management in the Global Firm; Emerging Markets, Developing Economies, and Advanced Economies; Strategy and Organization in the International Firm; Global Market Opportunity Assessment; Exporting and Countertrade; Foreign Direct Investment and Collaborative Ventures; Licensing, Franchising, and Other Contractual Strategies; Global Sourcing; Marketing in the Global Firm; Human Resource Management in the Global Firm

 

MARKET: For professionals interested in concise approach to understanding international business.

Table of contents

Part I: Foundation Concepts 

Chapter 1: Introduction: What Is International Business?

Chapter 2: Theories of International Trade and Investment

Chapter 3: Organizational Participants that Make International Business 

Chapter 4: Culture and Ethics in International Business

Part II: The International Business Environment     

Chapter 5: Political and Legal Systems in International Business

Chapter 6: The International Monetary Environment and Financial Management in the Global Firm  

Chapter 7: Emerging Markets, Developing Economies, and Advanced Economies

Part III: International Business Strategy and Implementation 

Chapter 8: Strategy and Organization in the International Firm

Chapter 9: Global Market Opportunity Assessment

Chapter 10: Exporting and Countertrade

Chapter 11: Foreign Direct Investment and Collaborative Ventures

Chapter 12: Licensing, Franchising, and Other Contractual Strategies

Chapter 13: Global Sourcing

Chapter 14: Marketing in the Global Firm

Chapter 15: Human Resource Management in the Global Firm

For teachers

All the material you need to teach your courses.

Discover teaching material