Hooked: Revealing The Hidden Tricks Of Memorable Marketing, 1st edition

Published by Pearson (23 May 2016) © 2016

  • Patrick Fagan
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$54.23 AUD
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  • A print text
  • Free shipping

This product is expected to ship within 5-7 business days for Australian customers.

Products list
$54.23 AUD
Free delivery

Details

  • A print text
  • Free shipping

This product is expected to ship within 5-7 business days for Australian customers.

Title overview

In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.

Table of contents

  • An Introduction
  • The science of communication
  • The brain
  • 1: Invite attention
  • Primal
  • Affective
  • Self-relevant
  • Surprising
  • 2: Ignite Thinking
  • Mystery
  • Ease
  • Narrative
  • 3: Incite action
  • Memory
  • Autopilot
  • Priming
  • Putting it to use
  • Your kit for crafting the perfect communication
  • Promotions
  • The psych of like
  • Direct mail 
  • In the office
  • Test, test, test
  • Conclusion

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