Impact: A Guide to Business Communication, Ninth Canadian Edition, 9th edition

  • Margot Northey
  • Jana Seijts

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A concise, practical guide to writing effectively in the world of business.


Impact will help readers build confidence and competence to speak in public, create and give oral presentations, handle a job interview, or run a meeting. It offers advice on writing, including letters, memos, and reports and specific strategies for attacking common business-writing problems. Its practical approach covers tips for collaboration and teamwork and contains explanations and exercises to give its users better results.

0134712536 / 9780134712536 Impact: A Guide to Business Communication, Ninth Canadian Edition Plus MyBCommLab with Pearson eText -- Access Card Package


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0134310802 / 9780134310800 Impact: A Guide to Business Communication, Ninth Canadian Edition

0134643011 / 9780134643014 MyBCommLab with Pearson eText -- Standalone Access Card -- for Impact: A Guide to Business Communication, Ninth Canadian Edition

Table of contents

Chapter 1       Thinking about Communication

Chapter 2       Strategies in Planning for Writing and Speaking

Chapter 3       Writing with Impact

Chapter 4       Routine and Good-News Correspondence

Chapter 5       Bad-News Correspondence

Chapter 6       Persuasive Writing

Chapter 7       Informal Reports

Chapter 8       Formal Reports and Proposals

Chapter 9       Social Media (NEW chapter)

Chapter 10     Presentations and Meetings (was Ch 9 in 8e)

Chapter 11     Job Search (was Ch 10 in 8e)

Published by Pearson Canada (January 18th 2017) - Copyright © 2018