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  5. International Business: A Managerial Perspective

Overview

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For courses in international business.

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Successfully prepare students for the international marketplace

International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organizations world wide.

 

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Table of contents

PART 1: THE WORLD’S MARKETPLACES

1. An Overview of International Business 

2. Global Marketplaces and Business Centers 

3. Legal, Technological, Accounting, and Political Environments 

4. The Role of Culture 

5. Ethics and Social Responsibility in International Business 

 

PART 2: THE INTERNATIONAL ENVIRONMENT 

6. International Trade and Investment 

7. The International Monetary System and the Balance of Payments 

8. Foreign Exchange and International Financial Markets 

9. Formulation of National Trade Policies 

10. International Cooperation Among Nations 

 

PART 3: MANAGING INTERNATIONAL BUSINESS

11. International Strategic Management 

12. Strategies for Analyzing and Entering Foreign Markets 

13. International Strategic Alliances 

14. International Organization Design and Control 

15. Leadership and Employee Behavior in International Business 

 

PART 4: MANAGING INTERNATIONAL BUSINESS OPERATIONS

16. International Marketing 

17. International Operations Management 

18. International Financial Management 

19. International Human Resource Management and Labor Relations 

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