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International Business: The New Realities, 5th edition

  • Gary Knight
  • S Tamer Cavusgil
  • John R. Riesenberger
Pearson eText International Business: The New Realities-- Instant Access

ISBN-13:  9780135636831

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Overview

International Business: The New Realities helps post-millennial students pursue a career in international business and compete in a challenging job market.

Pearson eText is an easy-to-use digital textbook that you can read online or offline. Make it your own by adding highlights and notes, and learn on the go with the mobile app. At the end of your subscription, you can opt to renew access to your eText and personalized notes.

Table of contents

PART 1: FOUNDATION CONCEPTS  

1. Introduction: What Is International Business?

2. Globalization of Markets and the Internationalization of the Firm 

 

PART 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS  

3. The Cultural Environment of International Business 

4. Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business  

5. Theories of International Trade and Investment 

6.  Political and Legal Systems in National Environments 

7.  Government Intervention and Regional Economic Integration 

8.  Understanding Emerging Markets

9. The International Monetary and Financial Environment 

10. Financial Management and Accounting in the Global Firm 

 

PART 3: STRATEGY AND OPPORTUNITY ASSESSMENT 

11.  Strategy and Organization in the International Firm 

12.  Global Market Opportunity Assessment 

 

PART 4: ENTERING AND WORKING IN INTERNATIONAL MARKETS 

13. Exporting and Global Sourcing 

14. Foreign Direct Investment and Collaborative Ventures 

15. Licensing, Franchising, and Other Contractual Strategies 

 

PART 5: FUNCTIONAL AREA EXCELLENCE 

16. Marketing in the Global Firm 

17. Human Resource Management in the Global Firm 

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Published by Pearson (April 29th 2019) - Copyright © 2020