International Business, 7th edition

  • Simon Collinson
  • Rajneesh Narula
  • Alan M Rugman

International Business

ISBN-13:  9781292064390

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    You'll get a bound printed text.

Overview

This textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a comprehensive guide to the subject from authors who keep pace with the ongoing developments in both theory and practice.

Table of contents

Part One    THE WORLD OF INTERNATIONAL BUSINESS

Chapter 1    Introduction to International Business  

Chapter 2    General Frameworks in International Business   

Chapter 3    MNES, Innovation and Competitiveness   

Part Two    THE ENVIRONMENT OF INTERNATIONAL BUSINESS

Chapter 4    International Politics

Chapter 5    International Culture

Chapter 6    International Trade

Chapter 7    International Financial Markets and Institutions  

Part Three    INTERNATIONAL BUSINESS STRATEGIES

Chapter 8    Multinational Strategy  

Chapter 9    Organizing Strategy   

Chapter 10 Corporate Strategy and National Competitiveness  

Chapter 11 MNE’s as Responsible Stakeholders

Part Four   FUNCTIONAL AREA STRATEGIES

Chapter 12 Production Strategy   

Chapter 13 Marketing Strategy

Chapter 14 Human Resource Management Strategy  

Chapter 15 Political Risk and Negotiation Strategy

Chapter 16 International Financial Management

Part Five    REGIONAL STRATEGIES

Chapter 17 European Union  

Chapter 18 Japan

Chapter 19 North America

Chapter 20 Emerging Economies   

Chapter 21 China   

Glossary 

Index  

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Published by Pearson Canada (December 14th 2016) - Copyright © 2017