International Business, 16th edition
Published by Pearson (January 3rd 2017) - Copyright © 2018
Pearson eText International Business: Environments and Operations -- Instant Access
ISBN-13: 9780136878841Includes: eText (12-month access)
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2019 MyLab Management with Pearson eText-- Instant Access-- for International Business
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International Business, Student Value Edition + 2019 MyLab Management with Pearson eText -- Access Card Package
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International Business + 2019 MyLab Management with Pearson eText -- Access Card Package
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International Business, Student Value Edition
ISBN-13: 9780134201641Includes: Loose-Leaf
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ISBN-13: 9780134200057Includes: Hardcover
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For courses in international business.
This package includes MyLab Management.
International business through theory and practice
Balancing authoritative theory and meaningful practice, International Business engages readers on the subject of conducting business in international markets. The authors’ descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help readers effectively apply what they’ve learned. Now in its 16th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains current through updated author-ͷritten cases, including seven entirely new cases, streamlined writing, and expanded coverage of relevant global changes.
Personalize learning with MyLab Management
MyLab™ Management is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
0134642287 / 9780134642284 International Business Plus MyLab Management with Pearson eText -- Access Card Package, 16/e
Package consists of:
- 0134200055 / 9780134200057 International Business
- 0134253345 / 9780134253343 MyLab Management with Pearson eText -- Access Card -- for International Business
Table of contents
I. Background for International Business
1. Globalization and International Business
II. Comparative Environmental Frameworks
2. The Cultural Environments Facing Business
3. The Political and Legal Environments Facing Business
4. The Economic Environments Facing Business
5. Globalization and Society
III. Theories and Institutions: Trade and Investment
6. International Trade and Factor Mobility Theory
7. Governmental Influence on Trade
8. Cross-National Cooperation and Agreements
IV. World Financial Environment
9. Global Foreign-Exchange Markets
10. The Determination of Exchange Rates
11. Global Capital Markets
V. Global Strategy, Structure, and Implementation
12. The Strategy of International Business
13. Country Evaluation and Selection
14. Export and Import
15. Direct Investment and Collaborative Strategies
16. The Organization of International Business
VI. Managing International Operations
17. Marketing Globally
18. Global Operations and Supply-Chain Management
19. International Accounting and Finance Issues
20. International Human Resource Management
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