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Introduction to Business, 6th edition

  • Douglas Wilson
  • David Dusseau

Published by Pearson Learning Solutions (September 21st 2010) - Copyright © 2011

6th edition

Introduction to Business

ISBN-13: 9780558867157

Includes: Paperback
Free delivery
$42.80

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What's included

  • Paperback

    You'll get a bound printed text.

Overview

  • Text specifically designed to accompany the Foundation™ online business simulation by Capsim.
  • Introduces the basic features of business: marketing, accounting, finance, production, and management.
  • Each chapter includes brief case studies, study questions, and exercises.
  • Additional teaching resources available include:
    • Chapter-by-chapter lesson plans
    • Syllabus
    • PowerPoint presentations
    • Test bank and answer key

Table of contents

A Prologue . . . . . . . . . . . . . . . . . 1

1 Private Enterprise: An Economic System . . . . . . . 3

Foundation Exercise 1 . . . . . . . . . . . 11

2 Marketing: Creating Customer Value . . . . . . . . 15

Foundation Exercise 2 . . . . . . . . . . . 28

Foundation Exercise 3 . . . . . . . . . . . 41

Foundation Exercise 4 . . . . . . . . . . . 51

3 Accounting: A Business Information System . . . . . 61

Foundation Exercise 5 . . . . . . . . . . . 80

Foundation Exercise 6 . . . . . . . . . . . 88

4 Production: Improving Productivity and Performance . . 91

Foundation Exercise 7 . . . . . . . . . . . 99

Foundation Exercise 8 . . . . . . . . . . . 107

5 Finance: Working and Investment Capital . . . . . . 115

Investment Financing . . . . . . . . . . . . 123

Financial Ratios and Ratio Analysis . . . . . . . . 134

Using the Cash Flow Statement as a Management Tool . . 138

Foundation Exercise 9 . . . . . . . . . . . 143

6 Business and Society: The Legal and Regulatory System 150

7 Business Ethics . . . . . . . . . . . . . . 157

8 Forms of Business Organization . . . . . . . . . 168

Appendices

Appendix I: FoundationFastTrack Report . . . . 181

Appendix II: Customer Attractiveness Scores . . . . 190

Glossary . . . . . . . . . . . . . . . . . 193

Index . . . . . . . . . . . . . . . . . . 202

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