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IT Strategy: Issues and Practices, 3rd edition

  • James D. McKeen
  • Heather A. Smith
IT Strategy: Issues and Practices

ISBN-13: 9780133544244

Includes: Paperback

3rd edition

Published by Pearson (August 29th 2014) - Copyright © 2015

Free delivery
$133.32 $106.66
Free delivery
$133.32 $106.66

What's included

  • Paperback

    You'll get a bound printed text.

Overview

IT Strategy: Issues and Practices, Third Edition provides a critical issues perspective that shows students how to deliver business value. As with the first two editions, this revision combines the insights of senior IT managers with academic research, bringing IT management to life and demonstrating how IT strategy plays out in contemporary business. This edition has been overhauled in order to reflect the most important issues facing IT managers today.

Table of contents

 

Section I: Delivering Value with IT

1. Developing and Delivering on the IT Value Proposition

2. Developing IT Strategy for Business Value

3. Linking IT to Business Metrics

4. Building a Strong Relationship with the Business

5. Communicating with Business Managers

6. Building Better IT Leaders from the Bottom Up

Mini-cases:

            Delivering Business Value with IT at Hefty Hardware

            Investing in TUFS IT Planning at ModMeters

 

Section II: IT Governance

7. IT Shared Services

8. Delivering IT Functions: A Decision Framework

9. The IT Budgeting Process

10. Managing IT-Based Risk

11. Information Management: The Nexus of Business and IT

Mini-cases:

            Shared Services at RR Communications

            Enterprise Architecture at Nationstate Insurance

            IT Investment at North American Financial

 

Section III: IT-Enabled Innovation

12. Innovation with IT

13. Big Data and Social Media

14. Improving the Customer Experience: An IT Perspective

15. Business Intelligence

16. Enabling Collaboration with IT

Mini-cases:

            Information Management at Homestyle Hotels

            Innovation at International Foods

            CRM at Minitrex

            Customer Service at Datatronics

 

Section IV: IT Portfolio Development and Management

17. Application Portfolio Management

18. Managing IT Demand

19. Creating and Evolving a Technology Roadmap

20. Enhancing Development Productivity

21. Information Delivery: IT’s Evolving Role

Mini-cases:

            Project Management at MM

            Managing Technology at Genex Fuels

            Working Smarter at Continental Furniture

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