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  3. Key Management Ideas: the thinkers who change the way we manage

Key Management Ideas: the thinkers who change the way we manage, 3rd edition

  • Stuart Crainer

Published by FT Press (October 28th 1998) - Copyright © 1998

3rd edition

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Overview

"The only thing worse than slavishly following management theory is ignoring it completely" -The Economist

"If you are short of reading time and want to become ridiculously well-informed in a single sitting about any management fad for the last 15 years, this is the book for you" -Business Age

Itҳ back! and better than ever.

New management ideas are springing up all the time, propagated by new gurus, adopted by consultancies, and promoted through hundreds of business books. But how do managers find time to read every new theory? How do they distinguish important ideas from pure sales hype?

They read one book instead of hundreds.

Key Management Ideas cuts through the padding and jargon to give concise summaries of the most important contemporary management ideas. It puts the ideas that changed the management world into the hands of those who need to implement them.

Stuart Crainer provides an educated and unbiased opinion of the worth of each concept and discusses the benefits and pitfalls of applying them.

New for this edition:

  • an expanded chapter on global management
  • a new chapter on stakeholding and corporate responsibility
  • a scaled down section on re-engineering
  • a revised Chapter 8 focusing on knowledge management, intellectual capital and organisational learning
  • analysis of c. 20 new theories
  • introduction of several more management gurus.

Author :

Stuart Crainer is an expert on business books and business schools. He is an experienced journalist and author whose previous titles include: FT Handbook of Management, The Future of Leadership and The Ultimate Business Library.

Table of contents



Acknowledgements.


Key for symbols.


Introduction.


1. The new world of management.

From the machine age to the information age. Knowledge management. Decision theory.



2. The new world of organizations.

The rise and fall of the functional organization. The new organizational model.



3. The challenge of technology.

IT and the new organization. The virtual organization. The E company.



4. Creating and implementing strategy.

The holy grail of strategy. The Boston Matrix. Making strategy work. The balanced scorecard.



5. New ways of managing people.

From personnel to human resources. Empowerment. 360 degree feedback. Managing talent. Managing change.



6. Careers and working life.

From corporate man to Generation X. Career management. New ways of working. Self-managed development.



7. The quality revolution.

The discovery of quality. Reengineering. Lean production.



8. Reinventing marketing.

Hard selling—the rise of marketing. The Four P's of marketing. Relationship marketing. Brand management.



9. Leadership.

The rise of the new model leader. The new leader. Teamworking.



10. Learning and Development.

The rise of the learning business. The learning organization. The changing role of business schools. Action learning.



11. Global management.

Discovering the world. The rise of global brand.



Glossary of management thinkers.


Index.

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