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  5. Management Information Systems: Managing the Digital Firm

Management Information Systems: Managing the Digital Firm, 16th edition

  • Kenneth C. Laudon
  • Jane P. Laudon

Published by Pearson (May 18th 2019) - Copyright © 2020

16th edition

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Overview

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For introductory courses in IS (information systems) and MIS (management information systems).
This package includes MyLab MIS.

The authoritative, case-based study of IS in business today
Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.

Personalize learning with MyLab MIS
By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. And, with MIS Decision-Making Sims and Auto-Graded Excel and Access Projects, students learn how MIS concepts will help them succeed in their future careers.

0135409098 / 9780135409091 Management Information Systems: Managing the Digital Firm Plus MyLab MIS with Pearson eText -- Access Card Package, 16/e

Package consists of:

  • 0135191793 / 9780135191798 Management Information Systems: Managing the Digital Firm, 16/e
  • 0135205565 / 9780135205563 MyLab MIS with Pearson eText -- Access Card -- for Management Information Systems: Managing the Digital Firm, 16/e

Table of contents

PART I: ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE
1. Information Systems in Global Business Today
2. Global E-Business and Collaboration
3. Information Systems, Organizations, and Strategy
4. Ethical and Social Issues in Information Systems

PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
5. IT Infrastructure and Emerging Technologies
6. Foundations of Business Intelligence: Databases and Information Management
7. Telecommunications, the Internet, and Wireless Technology
8. Securing Information Systems

PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
10. E-commerce: Digital Markets, Digital Goods
11. Managing Knowledge and Artificial Intelligence
12. Enhancing Decision Making
13. Building Systems
14. Managing Projects
15. Managing Global Systems

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