Marketing Across Cultures, 6th edition

Published by Pearson (February 14, 2013) © 2013

  • Jean-Claude Usunier HEC, Lausanne, Switzerland
  • Julie Anne Lee University of Western Australia

VitalSource eTextbook

ISBN-13: 9780273757764
Marketing Across Cultures
Published 2013

Paperback

ISBN-13: 9780273757733
Marketing Across Cultures
Published 2012

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