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Marketing Across Cultures, 6th edition
Published by Pearson (February 14, 2013) © 2013
- Jean-Claude Usunier HEC, Lausanne, Switzerland
- Julie Anne Lee University of Western Australia
VitalSource eTextbook
£43.99
ISBN-13: 9780273757764
Marketing Across Cultures
Published 2013
Paperback
£67.99
ISBN-13: 9780273757733
Marketing Across Cultures
Published 2012
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