Marketing Management, 15th edition
Published by Pearson (July 23rd 2019) - Copyright © 2016
Marketing Management (Subscription)
ISBN-13: 9780133856620Includes: eText
A digital version of the text you can personalize and read online or offline.
Marketing Management, Student Value Edition + 2019 MyLab Marketing with Pearson eText -- Access Card Package
A digital platform that offers help when and where you need it, lets you focus your study time, and provides practical learning experiences. To register, you’ll need a Pearson course ID from your instructor. A collection of materials so you have everything you need for your course.
Marketing Management Plus 2019 MyLab Marketing with Pearson eText -- Access Card Package
A soft-bound printed text and a code to access MyLab with eText. To register, you'll need a Pearson course ID from your instructor.
Marketing Management, Student Value Edition
ISBN-13: 9780134236933Includes: Loose-Leaf
You'll get loose-leaf, three-hole-punched pages ready to be placed in a binder.
ISBN-13: 9780133856460Includes: Hardcover
You'll get a bound printed text.