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Marketing Management, 16th edition

Published by Pearson (September 30, 2021) © 2022

  • Philip Kotler Northwestern University
  • Kevin Lane Keller Dartmouth College
  • Alexander Chernev Northwestern University

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ISBN-13: 9780137344161
Marketing Management
Published 2021

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ISBN-13: 9780135887158
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Published 2021

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ISBN-13: 9780137344154
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