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Marketing Planning, 1st edition

  • Stephan Sorger

Published by Pearson (August 24th 2011) - Copyright © 2012

1st edition

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Marketing Planning (Subscription)

ISBN-13: 9780132997966

Includes: eText
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  • eText

    A digital version of the text you can personalize and read online or offline.


Table of contents

Chapter 1. The Planning Process

Chapter 2. Objectives

Chapter 3. Market Overview

Chapter 4. Market Segments

Chapter 5. Competitive Landscape

Chapter 6. Strategy

Chapter 7. Products and Services

Chapter 8. Pricing

Chapter 9. Distribution

Chapter 10. Promotion

Chapter 11. Finance

Chapter 12. Implementation

Chapter 13. Sample Marketing Plans

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