Marketing Strategy and Competitive Positioning, 7th edition

Published by Pearson (January 13, 2020) © 2020

  • Graham Hooley Aston University
  • Nigel Piercy Warwick Business School
  • Brigitte Nicoulaud Aston Business School
  • John Rudd University of Warwick
  • Nick Lee University of Warwick

Paperback

ISBN-13: 9781292276540
Marketing Strategy and Competitive Positioning
Published 2020

Need help? Get in touch