Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company, 2nd edition

Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

ISBN-13:  9780133993332

Extensively updated and improved: new ways to develop a winning entrepreneurial marketing strategy in your company — whatever your size, wherever you compete 

• Reflects the newest high-value best practices in PR, promotion, advertising, social, and beyond
• Breakthrough techniques you can actually use: social, mobile, local, micromarketing, enterprise consumerization, retail, crowdfunding, lean startup, and more
• Up-to-the-minute case studies from a new generation of innovators: from Waze and Uber to Amazon Prime
• Now thoroughly integrates key metrics, including Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV)
• Based on the pioneering MBA-level Entrepreneurial Marketing course created by lead author Leonard Lodish at The Wharton School