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Focus on student engagement through Real World exercises and applications.
The number-one question students of economics ask themselves is, "Why am I here, and will I ever use this?" Hubbard/O'Brien answers this question by demonstrating that real businesses use economics to make real decisions everyday. This is something all students can connect to, whether they're business majors or not, because students encounter businesses in their daily lives.
By building from the specific example to the general case this text fosters student engagement. It delivers complete economics coverage using many fresh, lively, real-world examples from newspapers, magazines, Web sites, and professional journals from around the world.
0134624688 / 9780134624686 Microeconomics, Second Canadian Edition Plus MyEconLab with Pearson eText -- Access Card Package
Package consists of:
0134431278 / 9780134431277 Microeconomics, Second Canadian Edition
0134601319 / 9780134601311 MyEconLab with Pearson eText -- Standalone Access Card -- for Microeconomics, Second Canadian Edition
Table of contents
Part 1: Introduction
Chapter 1: Economics: Foundations and Models
Appendix A: Using Graphs and Formulas
Chapter 2: Trade-offs, Comparative Advantage, and the Market System
Chapter 3: Where Prices Come From: The Interaction of Demand and Supply
Appendix B: Quantitative Demand and Supply Analysis
Chapter 4: Economic Efficiency, Government Price Setting, and Taxes
Part 2: Markets in Action: Policy and Applications
Chapter 5: Externalities, Environmental Policy, and Public Goods
Chapter 6: Elasticity: The Responsiveness of Demand Supply
Part 3: Firms in the Domestic and International Economies
Chapter 7: Comparative Advantage and the Gains from International Trade
Part 4: Microeconomic Foundations: Consumers and Firms
Chapter 8: Consumer Choice and Behavioural Economics
Part 5: Market Structure and Firm Strategy
Chapter 9: Technology, Production, and Costs
Appendix C: Using Isoquants and Isocost Lines to Understand Production and Cost
Chapter 10: Firms in Perfectly Competitive Markets
Chapter 11: Monopolistic Competition: The Competitive Model in a More Realistic Setting
Chapter 12: Oligopoly: Firms in Less Competitive Markets
Chapter 13: Monopoly and Antitrust Policy
Part 6: Labour Markets, Public Choice, and the Distribution of Income
Chapter 14: The Markets for Labour and Other Factors of Production
Chapter 15: Public Choice, Taxes, and the Distribution of Income
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