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Microeconomics, Second Canadian Edition, 2nd edition

  • Glenn Hubbard
  • Anthony Patrick O'Brien
  • Apostolos Serletis
  • Jason Childs

Published by Pearson Canada (January 1st 2017) - Copyright © 2018

2nd edition

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Focus on student engagement through Real World exercises and applications.


The number-one question students of economics ask themselves is, "Why am I here, and will I ever use this?" Hubbard/O'Brien answers this question by demonstrating that real businesses use economics to make real decisions everyday. This is something all students can connect to, whether they're business majors or not, because students encounter businesses in their daily lives.


By building from the specific example to the general case this text fosters student engagement. It delivers complete economics coverage using many fresh, lively, real-world examples from newspapers, magazines, Web sites, and professional journals from around the world.


0134624688 / 9780134624686 Microeconomics, Second Canadian Edition Plus MyEconLab with Pearson eText -- Access Card Package


Package consists of:


0134431278 / 9780134431277 Microeconomics, Second Canadian Edition

0134601319 / 9780134601311 MyEconLab with Pearson eText -- Standalone Access Card -- for Microeconomics, Second Canadian Edition

Table of contents

Part 1:             Introduction

Chapter 1:      Economics: Foundations and Models

Appendix A: Using Graphs and Formulas

Chapter 2:      Trade-offs, Comparative Advantage, and the Market System

Chapter 3:      Where Prices Come From: The Interaction of Demand and Supply

Appendix B: Quantitative Demand and Supply Analysis

Chapter 4:      Economic Efficiency, Government Price Setting, and Taxes 


Part 2:             Markets in Action: Policy and Applications

Chapter 5:      Externalities, Environmental Policy, and Public Goods

Chapter 6:      Elasticity: The Responsiveness of Demand Supply


Part 3:             Firms in the Domestic and International Economies

Chapter 7:      Comparative Advantage and the Gains from International Trade


Part 4:             Microeconomic Foundations: Consumers and Firms

Chapter 8:      Consumer Choice and Behavioural Economics


Part 5:             Market Structure and Firm Strategy

Chapter 9:      Technology, Production, and Costs

Appendix C: Using Isoquants and Isocost Lines to Understand Production and Cost

Chapter 10:    Firms in Perfectly Competitive Markets

Chapter 11:    Monopolistic Competition: The Competitive Model in a More Realistic Setting

Chapter 12:    Oligopoly: Firms in Less Competitive Markets

Chapter 13:    Monopoly and Antitrust Policy


Part 6:             Labour Markets, Public Choice, and the Distribution of Income

Chapter 14:    The Markets for Labour and Other Factors of Production

Chapter 15:    Public Choice, Taxes, and the Distribution of Income

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