Mobile Business Strategies: Understanding the Technologies and Opportunities, 1st edition

  • Jouni Paavilainen

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Overview

Mobile Business Strategies is a must have for operators, financial institutions, web portals, content providers and systems integrators to be able to master the future challenges of wireless development.

Table of contents

Preface
Acknowledgments
CHAPTER 1
INTRODUCTION TO THE MOBILE INTERNET
What Is The Mobile Internet?
Main Elements And Investment Opportunities Important Technologies And Innovations
WAP And HTML
Mobile Terminals
Case: Socket Communications And ZIO Interactive
Case: Microsoft And Intel
Mobile Networks In Europe And Asia
Mobile Networks In America Mobile Evolution
Evolution In Mobile Networks
Evolution In Mobile Terminals
Evolution In Applications
Evolution In Consumer Behavior What Is The Difference Between The Fixed And The Mobile
Internet? Form Factory
Business Model And Revenue Sources
THE MOBILE INDUSTRY IS CHARACTERIZED BY A FAST INNOVATION CYCLE
CHAPTER 2
PARTNERSHIPS ֠THE WAY TO SUCCESS IN THE MOBILE
ERA
The Value Chain Of Mobile Commerce Network
M-Commerce Technology
Content
Interface
Case: A Mobile Operator And Banks Are Looking For Synergy And Distribution Channels
CHAPTER 3
CONSUMER MOBILE COMMERCE ֠MASS MARKET
SOLUTIONS WITH SEGMENTATION
What Would You Buy Using A Mobile Phone?
Mobile And Fixed Internet
Characteristics Of A Mobile Device Convenience And Instant Connectivity
Intimacy Of A Mobile Device
Anywhere, Anytime Mobile Commerce Applications
Shopping
Case: Trintech Payware
Case: Scan
Case: Edmunds.Com
Case: 12Snap, Germany
Case: Ticketmaster
Case: Galileo International Inc.
Case: Hotelguide.Com
Entertainment
Case: Akumiitti, Finland
Case: NTT Docomo In Japan And Sony Computer Entertainment Inc.
Case: NTT Docomo In Japan And Bandai
Case: Samsung Electronics
Case: Eurobet
Financial Services
Case: EQ Online In Finland
Case: Nordea, Finland And Sweden
Case: Standardization Issues
Case: Halifax, Plc, The United Kingdom
Case: Sonera Mobile Pay
Case: Electronic Mobile Payment Services (EMPS)
Advertising
Case: Mspot Service In Hong Kong
Case: Speechworks International
Case: Geoworks Corp.
Telematics Case: Ford Motor Co.
News And Information Multi Channel Approach For Mobile Commerce
How To Use Television For Mobile Commerce?
Use Radio To Reach Mobile People
Case: Ewireless
Where Is The Synergy Of The Internet And Mobile Commerce?
How Do You Attract The Audience Of Print Media? Mobile Services Will Be Characterized By Impulse Action
Right Here, Right Now
Fast Transactions, Short Messages, Alerts
CHAPTER 4
CORPORATE APPLICATIONS: ALIGN

Published by Addison-Wesley Professional (April 5th 2002) - Copyright © 2002