MyLab Marketing with Pearson eText -- Standalone Access Card -- for THINK Marketing, 3rd edition
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The third edition of Think Marketing makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. The third edition’s design enhances student understanding. And when combined with our online homework and personalized study tool, Think Marketing ensures that you will come to class well prepared and leave class with a richer understanding of basic marketing concepts, strategies, and practices.
Table of contents
1 Contemporary Marketing
2 Marketing Environment
3 Strategic Marketing Planning
4 Marketing Intelligence
5 Consumer Buying Behaviour
6 Business-to-Business Marketing and Organizational Buying Behaviour
7 Segmentation and Targeting
8 Product Strategy
9 Product Management
10 Services and NFP Marketing
11 Price Strategy and Management
12 Distribution and Supply Chain Management
14 IMC: Media Advertising, Social and Mobile
15 IMC: Sales Promotion, Public Relations, Experiential Marketing and Personal Selling
16 Global Marketing
Published by Pearson Canada (January 8th 2018) - Copyright © 2019