MyLab Marketing with Pearson eText -- Standalone Access Card -- for THINK Marketing, 3rd edition

  • Keith Tuckwell
  • Marina Jaffey

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Overview

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide.

 

The third edition of Think Marketing makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. The third edition’s design enhances student understanding. And when combined with our online homework and personalized study tool, Think Marketing ensures that you will come to class well prepared and leave class with a richer understanding of basic marketing concepts, strategies, and practices.


Table of contents

1 Contemporary Marketing

2 Marketing Environment

3 Strategic Marketing Planning

4 Marketing Intelligence

5 Consumer Buying Behaviour

6 Business-to-Business Marketing and Organizational Buying Behaviour

7 Segmentation and Targeting

8 Product Strategy

9 Product Management

10 Services and NFP Marketing

11 Price Strategy and Management

12 Distribution and Supply Chain Management

13 Retailing

14 IMC: Media Advertising, Social and Mobile

15 IMC: Sales Promotion, Public Relations, Experiential Marketing and Personal Selling

16 Global Marketing

Published by Pearson Canada (January 8th 2018) - Copyright © 2019