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Power of Communication,The: Skills to Build Trust, Inspire Loyalty, and Lead Effectively, 1st edition

  • Helio Fred Garcia

Published by Pearson FT Press (April 19th 2012) - Copyright © 2012

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Power of Communication,The: Skills to Build Trust, Inspire Loyalty, and Lead Effectively

ISBN-13: 9780132888851

Includes: Unassigned

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Overview

Table of contents

Foreword     xv
Introduction: Leadership, Discipline, and Effective Communication     xxv
PART I: Leadership and Communication: Connecting with Audiences
Chapter 1: Words Matter     1
Chapter 2: Taking Audiences Seriously     23
Chapter 3: Words Aren’t Enough     55
Chapter 4: Speed, Focus, and the First Mover Advantage     75
Chapter 5: Initiative, Maneuver, and Disproportionality     105
PART II: Strategy and Communication: Planning and Execution
Chapter 6: Goals, Strategies, and Tactics: Preparing and Planning     123
PART III: Building Skills: Getting Good at Communicating Well
Chapter 7: Performance: The Physicality of Audience Engagement     159
Chapter 8: Content: Word Choice, Framing, and Meaning     185
Chapter 9: Audiences: Attention, Retention, and How Hearts and Minds Work     207
Chapter 10: Putting It All Together: Becoming a Habitually Strategic Communicator     233
Appendix: Warfighting Principles for Leadership Communication     251
Endnotes     263
Index     281

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