Preparing Effective Business Plans: An Entrepreneurial Approach, Global Edition, 2nd edition

Published by Pearson (30 April 2015) © 2016

  • Bruce R. Barringer Oklahoma State University
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  • A print edition

Title overview

This text is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan.

Table of contents

  • PART I. STARTING THE PROCESS
  • Chapter 1. Why Plan?
  • PART II. WHAT TO DO BEFORE THE BUSINESS PLAN IS WRITTEN
  • Chapter 2. Developing and Screening Business Ideas
  • Chapter 3. Feasibiity Analysis
  • PART III. PREPARING A BUSINESS PLAN
  • Chapter 4. Introductory Material, Executive Summary, and Description of the Business
  • Chapter 5. Industry Analysis
  • Chapter 6. Market Analysis
  • Chapter 7. Marketing Plan
  • Chapter 8. Management Team and Company Structure
  • Chapter 9. Operations Plan and Product (or Service) Design and Development Plan
  • Chapter 10. Financial Projections
  • PART IV. PRESENTING THE BUSINESS PLAN
  • Chapter 11. Presenting the Plan with Confidence
  • Name Index
  • Subject Index

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