Principles of Marketing, An Asian Perspective,Global Edition, 5th edition

Published by Pearson (July 27, 2022) © 2022

  • Philip Kotler Northwestern University
  • Gary Armstrong University of North Carolina
  • Swee Hoon Ang National University of Singapore
  • Siew Meng Leong National University of Singapore
  • Chin Tiong Tan National University of Singapore

VitalSource eTextbook

ISBN-13: 9781292443805
Principles of Marketing, An Asian Perspective, Global Edition, 5th edition
Published 2022

Paperback

ISBN-13: 9781292721590
Principles of Marketing, An Asian Perspective
Published 2023

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