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Public Relations Practices, 8th edition

  • Allen H. Center
  • Patrick Jackson
  • Stacey Smith
  • Frank Stansberry

Published by Pearson (December 29th 2012) - Copyright © 2014

8th edition

Public Relations Practices

ISBN-13: 9780133127645

Includes: Paperback
Free delivery
$159.99 $199.99

What's included

  • Paperback

    You'll get a bound printed text.

Overview

Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help current and future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

KEY TOPICS:
The Purposes of Public Relations. How Public Relations Deals with Problems and Opportunities. Employee Relations. Community Relations. Investor Relations. Consumer Relations. Media Relations. Public Issue Campaigns and Debates. Crisis Management. Standards, Ethics, and Values.

MARKET:
Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.



Table of contents

1. The Purposes of Public Relations

2. How Public Relations Deals with Problems and Opportunities

3. Employee Relations

4. Community Relations

5. Investor Relations

6. Consumer Relations

7. Media Relations

8. Public Issue Campaigns and Debates

9. Crisis Management

10. Standards, Ethics, and Values 

 

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