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KEY TOPICS: The Purposes of Public Relations. How Public Relations Deals with Problems and Opportunities. Employee Relations. Community Relations. Investor Relations. Consumer Relations. Media Relations. Public Issue Campaigns and Debates. Crisis Management. Standards, Ethics, and Values.
MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
Table of contents
2. How Public Relations Deals with Problems and Opportunities
3. Employee Relations
4. Community Relations
5. Investor Relations
6. Consumer Relations
7. Media Relations
8. Public Issue Campaigns and Debates
9. Crisis Management
10. Standards, Ethics, and Values
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