Skip to main content Skip to main navigation
  1. Home
  2. Arts & Humanities
  3. Communication
  4. Mass Communication, Public Relations, & Film
  5. Revel for Public Relations Writing and Media Techniques -- Instant Access

Public Relations Writing and Media Techniques, 8th edition

  • Dennis L. Wilcox
  • Bryan H. Reber
Revel for Public Relations Writing and Media Techniques -- Instant Access

ISBN-13: 9780134010342

Includes:
  • Revel
  • Instant Access

8th edition

Published by Pearson (July 7th 2015) - Copyright © 2016

Instant access
$69.99
Instant access
$69.99

What's included

  • Revel

    An interactive, digital, and mobile learning environment that replaces the traditional printed text. To register, you’ll need a course invite link from your instructor.

  • Instant Access

    You'll get instant access to the digital content.

Overview

REVEL™ for Public Relations Writing and Media Techniques helps students master the many techniques needed to reach a variety of audiences in today’s digital age. Authors Dennis Wilcox and Bryan Reber incorporate real-world examples of award-winning work by PR professionals throughout the text to engage today's students. Comprehensive and up-to-date, REVEL for Public Relations Writing and Media Techniques emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media.

REVEL is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, REVEL offers an immersive learning experience designed for the way today's students read, think, and learn. Enlivening course content with media interactives and assessments, REVEL empowers educators to increase engagement with the course, and to better connect with students.

NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL.

Table of contents

1. Getting Organized for Writing
2. Becoming a Persuasive Writer
3. Finding and Making News
4. Working with Journalists and Bloggers
5. Writing the News Release
6. Preparing Fact Sheets, Advisories, Media Kits, and Pitches
7. Creating Feature Content and Op-Eds
8. Publicity Photos and Infographics
9. Radio, Television, and Online Video
10. Websites, Blogs, and Podcasts
11. Social Media and Mobile Apps
12. Intranets, Newsletters, and Brochures
13. Writing Email, Memos, and Proposals
14. Giving Speeches and Presentations
15. Organizing Meetings and Events
16. Using Direct Mail and Advertising
17. Working Within a Legal Framework
18. Planning Programs and Campaigns
19. Measuring Success

For teachers

All the material you need to teach your courses.

Discover teaching material