Retail Management: A Strategic Approach, 13th edition

  • Barry R. Berman
  • Joel R. Evans
  • Patrali M. Chatterjee

Retail Management: A Strategic Approach (Subscription)

ISBN-13:  9780133942019

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    A digital version of the text you can personalize and read online or offline.

Overview

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

For courses in Retail Management.

 

A contemporary text that helps readers thrive in today’s retailing industry

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that readers can thrive in today’s retailing industry.

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Published by Pearson (February 13th 2017) - Copyright © 2018