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Selling Online 2.0: Migrating from eBay to Amazon, craigslist, and Your Own E-Commerce Website, 1st edition

  • Michael Miller

Published by Que Publishing (March 27th 2009) - Copyright © 2009

1st edition

Selling Online 2.0: Migrating from eBay to Amazon, craigslist, and Your Own E-Commerce Website

ISBN-13: 9780789739742

Includes: Paperback
Free delivery
$24.99

Permanently unavailable

What's included

  • Paperback

    You'll get a bound printed text.

Overview

Table of contents

Introduction     1

What’s in This Book     2

Who Can Use This Book     3

How to Use This Book     3

There’s More Online...     4

Making the Move     4

I BEYOND ONLINE AUCTIONS: CREATING A SUCCESSFUL ONLINE BUSINESS     5

1 The Problem with Online Auctions     7

What eBay Used to Be Like...     7

Why Is eBay Abandoning Smaller Sellers?      10

Changes Are Afoot--and You Probably Won’t Like Them     12

Emphasizing Fixed-Price Sales over Auction Sales     12

Changes to the Fee Structure     12

Changes to the Payment System     14

Changes to the Feedback System     15

Changes to Search Results     15

eBay’s Deal with Buy.com     16

How Do eBay’s Changes Affect You?      16

2 Planning for Selling Success     19

Planning for Life Beyond eBay Auctions     19

Asking--and Answering--Key Questions     20

What Type of Merchandise Do You Want to Sell?      20

How Much Money Do You Want to Make?      21

How Do You Intend to Manage Your Business?      23

Where Do You Want to Sell?      25

Conceiving a Business Plan     26

Understanding the Components of a Useful Business Plan     28

Mission     29

Opportunity     30

Strategy     30

Organization and Operations     31

Strengths and Weaknesses     31

Financials     31

Writing Your Business Plan     32

Implementing Your Business Plan     33

II FIXED-PRICE SELLING ON EBAY     35

3 Migrating to Fixed-Price Listings     37

Why Fixed-Priced Sales Are the Way to Go     37

Comparing Fees     38

Comparing Listing Lengths     40

Factoring in Customer Demand     41

Different Ways to Sell at a Fixed Pric     42

Understanding eBay’s Fixed-Price Listings     43

Understanding eBay’s Buy It Now Auctions     44

Understanding eBay Stores   

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