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Social Media and Public Relations: Eight New Practices for the PR Professional, 1st edition

  • Deirdre K. Breakenridge

Published by Pearson FT Press (April 17th 2012) - Copyright © 2012

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Social Media and Public Relations: Eight New Practices for the PR Professional

ISBN-13: 9780132983280

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Overview

Table of contents

Foreword by David Armano     viii
Introduction:  When Social Media Meets PR, Communication Unites with Technology     1
Chapter 1    PR Practice #1: The PR Policymaker     8
Chapter 2    New Practice #2: The Internal Collaboration Generator     23
Chapter 3    New Practice #3: The PR Technology Tester     37
Chapter 4    New Practice #4: The Communications (COMMS) Organizer     54
Chapter 5    New Practice #5: The Pre-Crisis Doctor     71
Chapter 6    New Practice #6: The Relationship Analyzer     87
Chapter 7    New Practice #7: Reputation Task Force Member     103
Chapter 8    New Practice #8: Master of the Metrics     118
Chapter 9    Using Your New PR Practices to Become an Influencer and Change Agent     134
Chapter 10  The Future of PR and Social Media     146
Appendix    The Social Media Strategy Wheel     157
Index     160

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